Our Team

We are a team of two professional coaches with a wide range of skills and experience. We love what we do, and we do it with passion. Together we have the expertise, experience and know-how to help you become the best runner you can be.


Hugo van den Broek

Hugo is an ex-professional marathon runner from the Netherlands who, at the peak of his career, ran a time of 2h12. Adding to this his 63 minute half marathon and 28.51 10k, he has quite the record of personal best times to his name. Among his career highlights are competing at the European Championships over the Marathon and finishing 5th at Amsterdam Marathon where he ran his personal best.

Hugo is now based in Iten, Kenya, the ‘distance running capital of the World’ where he has lived since 2008 with his wife Hilda Kibet (European Cross Country Champion) and two children.

Since retiring as a professional athlete in 2012 Hugo has turned his attention to coaching. He has an Msc in Human Movement Sciences and another in Special Education as well as a seriously impressive coaching résumé. He is head of the Indian National Running Academy where he is in charge of developing talented young athletes. He is also the head coach for the Kenya Experience Running Camps where he is in charge of designing the camp programs and leading the training sessions. He specialises in coaching distances from 5km – Marathon and works with a range of runners from a variety of backgrounds.


Callum Jones

Callum has been a competitive athlete for the last 10 years racing over a range of distances on the track, road and cross country. Among his best performances are 3.48 over 1500m and 14.20 over 5km. While continuing his training as an elite athlete Callum is also highly focused on coaching and sharing his knowledge & experience with other runners around the world.

As well as perusing his own athletic and coaching career he works with the specialist running shoe brand, Saucony. Working with this well respected brand and the team behind the shoes has given him a deep insight into the technical aspects of running performance. From this Callum has numerous experienced contacts from within the running/coaching world on whom he can call upon for advise and expert opinions on particular coaching subjects. He is also part of the UK based team behind the Kenya Experience Running camps who are now working hard to create high quality training camps in the UK and Europe.

Combining his wealth of experience as a competitive athlete with his masters degree in Engineering Mathematics, Callum knows how to approach and solve problem with a technical and logical mindset. This is evident in his approach to coaching, whereby he will work together with you to formulate the perfect plan for reaching your goals.


The first step to becoming a better runner is getting in touch: